Ice to the Eskimos: How to Market a Product Nobody Wants Review

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Ice to the Eskimos: How to Market a Product Nobody Wants ReviewI run a small company with almost 100 employees. My background is finance so you can think of my surprise when I received this book as a gift. I've always thought that marketing was part voodoo and part bull. But, I decided to read just one chapter of this book. That led to another chapter, then another. Then I started to SEE and UNDERSTAND marketing. We initiated some of Spoelstra's ideas to fit our company and we received almost immediate big results. I see... Spoelstra has another book coming out next year. I personally will try to be the first one to buy it.Ice to the Eskimos: How to Market a Product Nobody Wants Overview

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