Radio: A Reference Guide (American Popular Culture) Review

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Radio: A Reference Guide (American Popular Culture) ReviewWhen radio reigned supreme in 1925, WSM debuted the premier music program, 'Grand Ole Opry,' which became the longest running radio show in American history. It featured gospel, hillbilly and western music now mostly termed country. In 1927, Bristol started the traditional country music recording Tennessee unknowns who went on to national fame.
Today the "free radio" is called National Public Radio but the format is not free. Like Public Television, they hold promotional interludes to raise money to pay for programming. No one NPR station is like another. The local station relies on classical music and talk programs, as boring as can be. The announcers all sound the same, nothing exciting about NPR except for Garrison Keillor and his group. And so, I stick to the old timers of my past and let the Daniel Berrys have their fling at playing radio announcer. Thirty-three years ago, Steve Post's memoir, "Playing in the FM Band," was an alternative way of being free and FM was new to this world. In the forward, Julius Lester gave a testimonial for the early days of radio serials when we had to use our imagination to enjoy the sound effects and music was just background. While they were having fun in New York being kinky on the air (it was the Age of Aquarius), my singing on the radio was a thing of the past. It was an innovation which started out in Berkeley, California, with a few kooks playing around with voices and the music of that age, thus the percursor of public radio. Steve Post did it all in New York from the Village. It was the paramount of listener-supported radio stations.
TV lets you see what the performer looks like; the black and white camera loved me in 1955-56, but radio doesn't depend on good looks. Radio is constant, something for everybody and every taste, even a local hich school station. Radio never gets old; the music can make you feel young again. My hope is that Steve Post and his gang there at WBAI (wonder what happened to that handsome Frank Coffee, a double for Joe Feldman); Frank Millspaugh looked a lot like Eddy Roy. The turntables, control board, and radio talk bring back good memories of those good old days. I know a bit about radio because radio has been the main thing in my life from early on when we played and sang the songs we heard at the movies.Radio: A Reference Guide (American Popular Culture) OverviewIntended to be an evaluative survey of bibliographical material on the history and development of radio and radio programming in America, this guide identifies and discusses more than 500 written sources relating to radio music, drama, comedy and variety, news, sports and more. An introductory chapter thoroughly analyzes the historical development of the medium--from its inception during the "pioneer" era, to the network era (radio's "Golden Age"), to the decline of radio in the 1950s, and finally to the radio renaissance--based largely, on "narrowcasting"--that began in the 1960s and continues to the present. Greenfield also examines the formation of the FCC, focuses on radio's losing battle with television--the main reason for its decline beginning in 1949--and provides a cogent analysis of the creative thinking underlying not only the concept of today's narrowcasting, but of the current ascendency of the local station as well. Also addresses are the Press/Radio war of the 1930s, the rise of radio drama, and the enormous influence of rock and roll music on the evolution of radio programming after World War II. A chapter is devoted to networks and station histories and another to issues such as women in radio, advertising, religious broadcasting, and armed forces radio. A list of selected archival collections, radio organizations and associations, and an index complete the volume. Primarily designed for students, scholars, and researchers in the fields of broadcasting and popular culture, this reference deserves a place in university libraries but also has a wealth of information of interest to radio and television professionals. And, because its resources include popular and fan materials as well as standard academic and professional publications, Radio: A Reference Guide provides an insightful overview for any informed generalist with an interest in this important facet of American popular culture.

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