Marketing Review

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Marketing ReviewI needed this book for my Marketing class and it's been a great tool so far.Marketing OverviewMarketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market.This text is thoroughly revised, completely updated, andcontinues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases.Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.--This text refers to an out of print or unavailable edition of this title.

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