The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide Review

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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide ReviewFinding a cause to get excited about is easy, but raising money to fight the good fight-and keep your office open is a much harder task. This requires community non-profits to make themselves, their objectives, and accomplishments (including closely-related prior paid and volunteer experience) known to the public.
Art Feinglass is the founder and president of Access Corporation. He has over 20 years of non-profit field experience, including with public relations. Feinglass made sure that his book was transferable to real world non-profit situations and it wasn't indulgence in abstract ideas.
First, an objectives list needs to be produced: Who do we want to reach, and what message are we trying to communicate with them? Even though non-profits do have limited resources, the one-size-fits all advertising approach is going to be dangerously ineffective, wasting much more money in the process.
Then you have to decide who in the organization will deliver the message and what media in the community will deliver the message too. If I am planning a left-wing event, it's probably not wise to deliver announcements to socially conservative media---unless I want to face pickets.
Effective activists will also have to spend time on these materials. Whether planning an event or pr materials, nothing should be left to chance. This influences how people think of the organization. How the organization is thought of by the community in turn affects its ultimate ability to create change.
Finally, evaluating the success of your current PR plan is essential. Don't assume that responsibilities end when the materials go out. Constantly keeping people informed and aware of what your organization is doing in the community translates into them continuing to regard it as a worthy cause. Larger organizations may also require formalized reports to be delivered to their board of directors for further analysis and approval during this time.
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide OverviewNonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:
news releases
press kits
brochures
newsletters
annual reports
direct mail
advertising
the internet
special events
A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

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