Wait Marketing: Is it the Right Moment? Review

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Wait Marketing: Is it the Right Moment Review"I have the pleasure of being an MBA student at the Marketing Management course lead by Prof. Derval. I have just finished to read this book. I took me few days to get it through and I thought that Professor Derval has clearly got the point. She's focusing on the right shot, as a good photographer would do when taking a great picture. Wait marketing is explained easily and takes the reader through the understanding on how to effectively use the marketing budget at the right time at the right place. She has also expanded the Philip Kotler and Kevin Lane Keller concept of 5M to 6M with a more effective resolution and understanding. Most of all, she introduces the Persona, a very powerful tool to market position your target audience. I really loved this book, Cosimo Gualano"Wait Marketing: Is it the Right Moment OverviewSales professionals always start their phone calls with the question: Is it the Right Moment? They know it is useless to talk to a prospect who is not receptive. So why are brands pushing commercials without even checking if their target customers are ready to welcome them? Wait Marketing consists in interacting at the Right Moment while customers are waiting in the doctor s waiting room, in traffic jams, while roaming web communities, at the airport boarding area, in the train station, or while standing in a fast-food queue. These marketing opportunities abound. This practical guide proposes effective and affordable solutions, used by successful firms like Danone, Jaguar and Nokia to promote their products or get customers feedback in a respectful and non-disruptive way: - Where and when are your customers available? - Which media is adapted to your message? - Which campaign presents the best return on investment? With the easy to implement Wait Marketing 6Ms framework, this book is a must have tool for entrepreneurs, marketers, and advertisers in search of solutions to both save budget and convert more customers.

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