Advanced Theory and Practice in Sport Marketing Review

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Advanced Theory and Practice in Sport Marketing ReviewAs someone who had done sport marketing for over 15 years - from almost every angle and across the spectrum of sports from the Olympics to MLB, I initially thought I'd be one of the better suited to review this book.
However, keeping in mind this was written for undergraduates, I found it wasn't what I expected. I expected a book that was written for people having at least a basic understanding of marketing and business principles (e.g. if in school, they would have taken an entry-level marketing and business principles class.)
But, this is a marketing 101 textbook for those that have had no previous marketing/business management education. It defines sport marketing as the marketing of any sport related product - from health drinks and branded t-shirts to ticket packages and sports-related retailers. Then, it hits the highlights of just about every major aspect of marketing & business management - planning, positioning, sales organizations, research, advertising, promotion, product life cycle, decision making, retail management,supply chain,merchandising, ethics, etc., etc., etc.
In deference to the title, four things occur: 1) In descriptions, the word "sport" is placed in front of marketing, even though it would be just as applicable without it, 2) Examples and case studies are drawn from the sports world, and 3)"From Theory to Practice" insets offer a quick look from someone in the industry with descriptions of their jobs and tips for entry-level positions, 4) Finally, it gives a better look at sponsorships than most other basic texts.

For professors. there's online powerpoint presentations and quizzes to support. Bottom Line: I can't help thinking students that might never be exposed to basic Marketing or Business Management principles could very well be attracted to a class called "Sport Marketing", and would learn from this text. On the other hand, if you know the basics and want a really advanced look at Sport Marketing, I'd suggest picking something more targeted to your specific sport marketing needs or interests to get a truly "Advanced Theory and Practice" education.
Advanced Theory and Practice in Sport Marketing OverviewAdvanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.*Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory* A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding* PowerPoint slides and an electronic test bank available online to accelerate learning* An analysis of advanced topics untouched by existing publications such as data analysis, sportmarketing information systems, sport marketing logistics and more

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