Sport in Consumer Culture Review

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Sport in Consumer Culture ReviewI read this book two or three years ago for a college course in sport sociology. This was a fascinating text on a variety of sport sociology topics written from a European vantage point. The topics and examples are usually related to European or English soccer or rugby. It is an advanced text. I had to look a large number of authors and terms casually referenced by the author. But, if you are interested in consumerism in sport and willing to put the extra effort. It is an interesting text.Sport in Consumer Culture OverviewThis text offers a distinctive introduction to sport in contemporary society, drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption. The book argues that sport can be seen as central to the "economies of signs and space" of late modernity in which a concern with the body as an object of contemplation and improvement, and not just an instrument for getting things done, increasingly informs images in the mass media, politics and everyday life.

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