Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer Review

Average Reviews:

(More customer reviews)Are you looking to buy Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer? Here is the right place to find the great deals. we can offer discounts of up to 90% on Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer ReviewWe are told that "the purpose of the book is to tell you how to get information, and most important, [how to] analyze it so that you can make the right decisions....So the main theme of this book is not to promote research -- it's to inform you of ways to find out more about your customer, your competition's customers, and trends in the marketplace." For Beemer, "predatory" is a synonym for proactive: "I'm a firm believer is taking an offensive -- rather than defensive position; marketing is always an offensive weapon." Recall John Newbern's comment: "People can be divided into three groups: those who make things happen, those who watch things happen, and those who wonder what happened." To these Beemer would probably add a fourth group: Those who wait for something to happen and then respond too late (if at all).
The title of Predatory Marketing is somewhat misleading. it really does not suggest strategies to "win today's customers" which require what the word "predator" denotes or even suggests. On the contrary, the advice offered is highly ethical as well as immensely practical. Many of the suggestions have previously been offered by others. Nonetheless, reminders of key points can often have substantial value.
One of the book's greatest benefits consists of a series of ten "Consumer Mind Reader" analyses of trends as well as tendencies which reveal consumer preferences are as well as the reasons for them. Another substantial benefit is derived from a series of check-lists and multi-step sequences which suggest how to implement the information provided.
Marketing either creates or increases demand for whatever one offers. For those whose organizations compete in a flat or declining marketplace, only increasing share will enable them to achieve sybstantial growth. Leaders of these organizations will probably derive the greatest benefit from Predatory Marketing.
As Jeffrey Gitomer correctly suggests, "customer satisfaction" occurs on a transaction basis. One bad experience and the customer is gone...perhaps forever. "Customer loyalty" must be earned over time so that, when a customer has a bad experience, the relationship with that customer is not necessarily destroyed.
Predatory Marketing places great emphasis on a thorough understanding of both current and prospective customers. Such understanding is even more important, obviously, when attempting to "capture" customers from competitors. Reading Predatory Marketing will assist such initiatives.Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer OverviewWhat do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers. Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.Applying this prescription to all aspects of marketing--advertising, public relations, customer service, and sales--Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:The ten most budget-conscious cities in AmericaThe top ten reasons why advertising failsThe eight characteristics of America's highest-rated retail salespeople"Be first. Be right. Or be dead," Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.

Want to learn more information about Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer?

>> Click Here to See All Customer Reviews & Ratings Now