Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy Review

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Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy ReviewI have read a great many business books and this was by far one of the best. As an entrepreneur from the time he got out of college, Steve Gottry has a great deal of experience to draw from. As someone who built a phenomenally successful business only to lose it all and start over, he has something to offer to readers at all stages of the entreprenurial cycle. Perhaps most important, however, is that he comes across as a person of a great integrity. When his business went bust, he could have declared bankruptcy and had his debts wiped clean, but he didn't. Instead he made payment arrangements with his creditors, and in some cases, he worked off his debt. He is brutally honest about his own mistakes (in the hopes that others may learn from them). He also makes a point of emphasizing giving back to the community.
While many business books deal in lofty ideas, "Common Sense Business" lives up to its name - it provides real world suggestions on how to run and improve your small business.Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy Overview

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