Essential Business Tactics for the Net, 2nd Edition Review

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Essential Business Tactics for the Net, 2nd Edition ReviewLarry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.Essential Business Tactics for the Net, 2nd Edition Overview

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