We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories Review

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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories ReviewI have been a cycling fan for years. I particularly love the goings on of the professional peloton. The riders, the back stories, and, especially, the tactics.
When I heard Johan Bruyneel was writing a book, I thought it would be more directed towards business professionals. A "how to get ahead" type mantra.
I was pleasantly surprised to find that that is not this book!
Johan Bruyneel writes a clean, well formed, clear picture of the professional peloton during his years as a rider, and then as DS for the US Postal and Discovery Channel Pro Cycling teams. In this book, you find that, as a rider, Johan was a looker. He kept a close eye on other riders in the peloton. He sized them up, if you will. In this book, Johan Bruyneel encapsulates what he "took in" while "checking out the scene", and candidly shares his findings with the reader.
He then explains why this is so important in the shaping of Lance Armstrong with specific race examples. The reader will understand that while, yes, luck does play a part in winning not only one Grand Tour, but 7 in a row, a well though out, meticulous game plan is the key to success.
This book takes you back to specific stages - specific climbs - and opens a window for you to see what actually was going on between Johan, Lance and the other 8 riders riding le Tour. It is like you were able to listen in on the race radio. Some pretty funny things are said on that radio!
You will find the meaning behind the thought "We Might As Well Win". You will also find that you can apply that to your own daily life - regardless of what you do.
Think Bobke, but more tactical, more precise.
I thoroughly enjoyed this book. I know Johan Bryuneel has hundreds, if not thousands more stories in his head. Should he ever decide to write them down, I will be one of many in line to get my copy.
So get your copy. Have a quick, easy read, and see if you knew what was really going on, say in the 1999 Tour de France Alpe d'Heuz stage. Was Armstrong spent? Was he giving it his all? Was he holding back? How much did he have left in his tank at the base of that climb?
Well, you will just have to read the book and find out.
We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories OverviewOn the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance ArmstrongJohan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.

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Social Marketing: Improving the Quality of Life Review

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Social Marketing: Improving the Quality of Life ReviewFirst, in the interest of full disclosure, let me say that I contributed a case study to this work. I had nothing else to do with the book, however! Always eager for a new resource, I was very interested in looking over the whole work when it was published.
When I received my copy, I poured over the book, and I must say I was very impressed (irrespective of my conribution)! The authors did a very good job of presenting the richness of social marketing in a simple, understandable way.
The page formating makes it very inviting and easy to read. It is very visual, with many examples and figures. The text flows well and is very readable.
I think the book will have a lot of applicability. The key questions and concepts, and the summaries and issues for discussion, certainly will make it useful as a textbook. It also will be useful to anyone picking it up for themselves, or to augment some other training. I think the book fills a niche for an easy-to-understand, "user-friendly," yet comprehensive presentation of social marketing. I commend it to your reading.Social Marketing: Improving the Quality of Life Overview

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Branded Male: Marketing to Men Review

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Branded Male: Marketing to Men ReviewI have to admit, I'm one of those tough sells Mark Tungate writes about in BRANDED MALE: MARKETING TO MEN. I hate shopping and see it only as an evil necessity. I don't buy trendy, and I hate the whole corporate look because I'll never look like the models that parade around in that attire.
Women have a rougher go of it than men do because our society pushes them into constant upgrades. Men tend to roll along stuck at whatever pinnacle they reached shortly after graduating high school. Generally men buy clothes when they gain weight (of course, the clothes are SHRINKING in the dryer), ruin a favorite shirt, or run out of necessities like tee shirts, socks, and underwear due to attrition. Most men have shirts that have birthdays and anniversaries.
Tungate addresses all these issues in a much more elegant manner than I have here, but I think I've summed up his approach. While shopping for clothing or toiletries is a social experience for most women, giving them the chance to catch up on life stories as well as get a supporting vote for a new and daring purchase, men don't gather like that. I've seen men gather to buy shotguns, and generally they go for a two for one to buy a his and his, bass boats, or golf equipment. Even that doesn't require accompaniment, though. Guys just get together after the initial purchase and ogle each others' goods.
I approached Tungate's BRANDED MALE: MARKETING TO MEN with more curiosity than interest. I like to speculate on what markets are going to open up and how advertisers are going to address them. Being a self-employed novelist, I pay a lot of attention to emerging technology, consumer paradigm shifts, and marketing.
Tungate's tour de force covers clothing, cosmestics, grooming, cars, periodicals and books (which offered me some insights I hadn't considered before and found very interesting), and sex. I thought most of it seemed Euro-centric to a degree, or maybe East Coast here in the United States, but it was intensely readable.
I love history, and Tungate brings a lot of history into the book that I didn't expect. I found the marketing aspect interesting, but I was more taken with the history that he delivers. These manifested as brief snippets laced throughout the text that anchored the points he made and allowed me to better understand what he was saying. I'll bet most readers that pick this book up will experience the same thing.
I actually planned to allow myself time to read a chapter a day, basically covering each of the topics Tungate proposes. Instead, I was sucked in by the writing and compelled to keep turning pages. I hadn't expected to be as captivated by the subject as I was (after all, I am male and we have short attention spans and tend not to over think dress and style).
As a novelist by trade, I found a lot of information in the book that I plan on using in my writing. I know I've read a good book when it finds a place on my shelf (and I've got limited space at this point). BRANDED MALE: MARKETING TO MEN is a great, fun read with plenty of information and marketing tips. The text is broken up into a modified block format (each paragraph has a double-space between it that allows plenty of white space) and that layout actually made the book even easier to read.
If you're interested in marketing, or understanding your husband's reluctance to go shopping even when he needs to, Tungate explains some of what's going on. Anyone that's read Alissa Quart's book BRANDED: THE BUYING AND SELLING OF TEENAGERS will enjoy this one as a follow-up. And if you haven't read Quart's book, you're in for two books that are definite eye-openers.
Branded Male: Marketing to Men Overview

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