Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

Peasant Metropolis: Social Identities in Moscow 1929-1941 Review

Peasant Metropolis: Social Identities in Moscow 1929-1941
Average Reviews:

(More customer reviews)
Are you looking to buy Peasant Metropolis: Social Identities in Moscow 1929-1941? Here is the right place to find the great deals. we can offer discounts of up to 90% on Peasant Metropolis: Social Identities in Moscow 1929-1941. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Peasant Metropolis: Social Identities in Moscow 1929-1941 ReviewThis book recreates the "immigrant" experience of peasant workers in Moscow during the first two Five Year Plans, the era of the "Great Break." Here was laid the foundations of the Soviet system as we came to know and love it for the next sixty years.
As alluded, the story of peasant migrants come to the big city reminds me strongly of immigrants who came to New York, Chicago, and other big industrial US cities a generation before. The same dislocation, the same clannishness, the same rivalries between the established and the greenhorn. What also emerges is the rise of Stalin as political boss and Stalinism as a Russian variant of big-city bossism. The social base - immigrants and their upwardly-mobile offspring - was strikingly identical and goes far to explain Stalinism as a social phenomena, beyond the "cult of personality" or ideological wrangles with right or left party opponents.
At one crucial statement I do disagree with Professor Hoffmann, when he states on page 106 that "The Soviet industrial system, with its undisciplined worforce, weakened management, and Party and police interference, never achieved rationalized and routinized production." These same handicaps plagued American industry some 30 years before, but were overcome by expanding industry and the education and adaption of the workforce. As Stephen Kotkin shows in "Magnetic Mountain," tracing this same Stalinist pattern in the creation of the Magnitogortsk Complex, Stalinism hammered out a very credible industrial civilization; while Michael Burawoy's work experience in socialist Hungary showed a "rationalized and routinized production" regime equal to that of American factories where he'd earlier worked.
But altogether a useful contribution to the school of "Stalinist studies."Peasant Metropolis: Social Identities in Moscow 1929-1941 OverviewDuring the 1930's, 23 million peasants left their villages and moved to Soviet cities, where they comprised almost half the urban population and more than half the nation's industrial workers.Drawing on previously inaccessible archival materials, David L. Hoffmann shows how this massive migration to the cities--an influx unprecedented in world history--had major consequences for the nature of the Soviet system and the character of Russian society even today.Hoffmann focuses on events in Moscow between the launching of the industrialization drive in 1929 and the outbreak of war in 1941.He reconstructs the attempts of Party leaders to reshape the social identity and behavior of the millions of newly urbanized workers, who appeared to offer a broad base of support for the socialist regime.The former peasants, however, had brought with them their own forms of cultural expression, social organization, work habits, and attitudes toward authority.Hoffmann demonstrates that Moscow's new inhabitants established social identities and understandings of the world very different from those prescribed by Soviet authorities.Their refusal to conform to the authorities' model of a loyal proletariat thwarted Party efforts to construct a social and political order consistent with Bolshevik ideology.The conservative and coercive policies that Party leaders adopted in response, he argues, contributed to the Soviet Union's emergence as an authoritarian welfare state.

Want to learn more information about Peasant Metropolis: Social Identities in Moscow 1929-1941?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech) Review

Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech)
Average Reviews:

(More customer reviews)
Are you looking to buy Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech)? Here is the right place to find the great deals. we can offer discounts of up to 90% on Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech). Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech) ReviewThis book has factual errors. It has been converted from a book about Apple and Apple's iTunes App Store to a book about Google and Google's Android Market app store, but not proof read by someone familiar with the Android Market after that conversion was done. It gets things wrong like the sections of the app store and saying that Google approves your app before it is posted. Apple approves your app, but with Google's app store your app is posted immediately, so you can see how mistakes like this crept in.Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech) OverviewThe Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don't know much about marketing? Don't worry: This book gives you all the step-by-step help you'll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You'll learn how toIdentify your app's unique value, target audience, and total message

Want to learn more information about Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech)?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Branded Male: Marketing to Men Review

Branded Male: Marketing to Men
Average Reviews:

(More customer reviews)
Are you looking to buy Branded Male: Marketing to Men? Here is the right place to find the great deals. we can offer discounts of up to 90% on Branded Male: Marketing to Men. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Branded Male: Marketing to Men ReviewI have to admit, I'm one of those tough sells Mark Tungate writes about in BRANDED MALE: MARKETING TO MEN. I hate shopping and see it only as an evil necessity. I don't buy trendy, and I hate the whole corporate look because I'll never look like the models that parade around in that attire.
Women have a rougher go of it than men do because our society pushes them into constant upgrades. Men tend to roll along stuck at whatever pinnacle they reached shortly after graduating high school. Generally men buy clothes when they gain weight (of course, the clothes are SHRINKING in the dryer), ruin a favorite shirt, or run out of necessities like tee shirts, socks, and underwear due to attrition. Most men have shirts that have birthdays and anniversaries.
Tungate addresses all these issues in a much more elegant manner than I have here, but I think I've summed up his approach. While shopping for clothing or toiletries is a social experience for most women, giving them the chance to catch up on life stories as well as get a supporting vote for a new and daring purchase, men don't gather like that. I've seen men gather to buy shotguns, and generally they go for a two for one to buy a his and his, bass boats, or golf equipment. Even that doesn't require accompaniment, though. Guys just get together after the initial purchase and ogle each others' goods.
I approached Tungate's BRANDED MALE: MARKETING TO MEN with more curiosity than interest. I like to speculate on what markets are going to open up and how advertisers are going to address them. Being a self-employed novelist, I pay a lot of attention to emerging technology, consumer paradigm shifts, and marketing.
Tungate's tour de force covers clothing, cosmestics, grooming, cars, periodicals and books (which offered me some insights I hadn't considered before and found very interesting), and sex. I thought most of it seemed Euro-centric to a degree, or maybe East Coast here in the United States, but it was intensely readable.
I love history, and Tungate brings a lot of history into the book that I didn't expect. I found the marketing aspect interesting, but I was more taken with the history that he delivers. These manifested as brief snippets laced throughout the text that anchored the points he made and allowed me to better understand what he was saying. I'll bet most readers that pick this book up will experience the same thing.
I actually planned to allow myself time to read a chapter a day, basically covering each of the topics Tungate proposes. Instead, I was sucked in by the writing and compelled to keep turning pages. I hadn't expected to be as captivated by the subject as I was (after all, I am male and we have short attention spans and tend not to over think dress and style).
As a novelist by trade, I found a lot of information in the book that I plan on using in my writing. I know I've read a good book when it finds a place on my shelf (and I've got limited space at this point). BRANDED MALE: MARKETING TO MEN is a great, fun read with plenty of information and marketing tips. The text is broken up into a modified block format (each paragraph has a double-space between it that allows plenty of white space) and that layout actually made the book even easier to read.
If you're interested in marketing, or understanding your husband's reluctance to go shopping even when he needs to, Tungate explains some of what's going on. Anyone that's read Alissa Quart's book BRANDED: THE BUYING AND SELLING OF TEENAGERS will enjoy this one as a follow-up. And if you haven't read Quart's book, you're in for two books that are definite eye-openers.
Branded Male: Marketing to Men Overview

Want to learn more information about Branded Male: Marketing to Men?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

All the News That's Fit to Sell: How the Market Transforms Information into News Review

All the News That's Fit to Sell: How the Market Transforms Information into News
Average Reviews:

(More customer reviews)
Are you looking to buy All the News That's Fit to Sell: How the Market Transforms Information into News? Here is the right place to find the great deals. we can offer discounts of up to 90% on All the News That's Fit to Sell: How the Market Transforms Information into News. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

All the News That's Fit to Sell: How the Market Transforms Information into News ReviewHaving last studied economics as an undergraduate many years ago, I was partially prepared to understand the perspective from which Prof. Hamilton analyzes news, its content, and the market forces dictating that content and its distribution in "All the News That's Fit to Sell". As a citizen concerned with the body politic and its seeming habit of voting against its own long-term economic interests, I was more than curious to understand how, in an age when access to information is almost limitless, people continue to subscribe to political falsehoods and half-truths propagated by our elected officials.
Hamilton throws us into the deep end of economic theory right away by observing that "news is a commodity... a product shaped by forces of supply and demand," and thus amenable to market theory to "predict the content of news and evaluate its impact on society." In this way, he wants to show "how consumers' desires drive news coverage and how this conflicts with ideals of what the news ought to be."
First, Hamilton places news within the larger category of information goods--goods characterized by being public and experience goods, by product dimension differentiation, and by high fixed costs/low variable costs. These characteristics help explain how market forces determine what becomes news. At the consumer end, Hamilton borrows from Anthony Downs to identify four information demands, i.e. reasons people desire information: consumption, production, entertainment, and voting. For the first three demands, consumption of the news realizes its benefit. For voting, however, the economic cost of investing the time and effort to inform oneself on each of the candidates and their positions does not justify the probability that that individual's vote will change the final election outcome, leading to Downs's conclusion "that voters do not demand information on policy details and choose to remain 'rationally ignorant'."
Although recent percentage voter turnout and the public's relative lack of political awareness seemingly bears out Downs's dismal analysis, enough Americans demand political information such that the market provides outlets for "hard news". In Hamilton's formulation, "hard news" contains high levels of public affairs information while "soft news" contains very little or none.
This sets up the main thrust of the book: how we can use economics to model media content and predict market failures, i.e. those types of news coverage likely to be underproduced, and what are the ultimate costs of these failures. This assumes, of course, that one can place a standard of value on outcomes of news coverage and consumption. This element of subjectivity "means that economics yields partial, not final, answers in questions about news coverage." But, "If one is willing to make assumptions about media effects and stipulate particular ends for media policy,... then economics can provide more help in the design of policies chosen to achieve a given set of outcomes." In so many words, Hamilton seems to be using economics to find ways to increase both the production and consumption of unbiased hard news. After exhaustive analyses of news demographics and content, their effects on voting outcomes, and of how market forces, along with deregulation and centralization, have slowly turned hard news into empty partisan posturing and entertainment fluff, Hamilton offers some solutions, including lower the cost of access to information, change the conditions under which broadcasters receive broadcasting licenses, subsidize information markets, devote public resources towards providing information, create norms that reward hard news reporting, and stimulate demand for information through education and advertising.
"All the News That's Fit to Sell" offers the hopeful message that greater access to unbiased information will lead to better political outcomes. With the increasing political participation of religious dogmatists and other rigid ideologues who have already found their versions of the truth, the need for greater public participation and interest in public policy has never been greater, and Hamilton's book provides a framework for understanding and realizing that goal.All the News That's Fit to Sell: How the Market Transforms Information into News Overview
That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments.

This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers.

Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.


Want to learn more information about All the News That's Fit to Sell: How the Market Transforms Information into News?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Review

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Average Reviews:

(More customer reviews)
Are you looking to buy Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands? Here is the right place to find the great deals. we can offer discounts of up to 90% on Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands ReviewLiked this book very much. The irreverence and polemic were refreshing. Holt and Cameron practice what they preach, and don't pull punches. The ideas and thinking are solid. The cases are excellent. After reading I recommended to friends at ad agencies, many of whom no doubt face H & C's `brand bureaucracy'.
Style-wise, `Cultural Strategy' found a nice niche between scholarship and practice. I liked this approach. But if you prefer 1-2-3 books on brand and strategy, don't buy the book. You're going to get Max Weber and terms like `mimetic isomorphism' just as much you get stories on brands like Nike, Levi's, Vitamin Water and Fat Tire. I liked the combination, others might not.
As someone in strategy, I do have some beef with Holt and Cameron's stance against utility, or what they refer to as `mousetrap' thinking. They take the constructivist line of thinking too far, and it diminishes their argument. They need a foil, but of all their polemics this one feels more rhetorical than substantive. Ideally, value creation and cultural innovation work together. If subjectivity were all that mattered we wouldn't be in this recession. H & C have written particular kinds of cases-- products fighting it out in mature markets with homogeneous offerings. In these situations i think they're argument holds up better. In emerging markets where the there is still a great deal of diversity in offerings, i'm not as sure. The one outlier here is the freelancer's union case, which was quite good.
But on all other accounts, this book furthered my thinking. Even if you don't agree with the authors, they'll engage you. I'd read it.
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands OverviewMarket innovation has long been dominated by the worldview of engineers and economists--build a better mousetrap and the world will take notice. The most influential strategy books--such as Competing for the Future, The Innovator's Dilemma, and Blue Ocean Strategy--argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this conventional wisdom. They develop a cultural approach to innovation: champion a better ideology and the world will take notice. The authors use detailed historical analyses of the take-offs of Nike, vitaminwater, Marlboro, Starbucks, Jack Daniel's, Levi's, ESPN, and Ben & Jerry's to build a powerful new theory. They show how brands in mature categories come to rely upon similar conventional brand expressions, leading to what the authors call a cultural orthodoxy. Historical changes in society threaten this orthodoxy by creating demand for new culture. Cultural innovations draw upon source material--novel cultural content lurking in subcultures, social movements, and the media--to develop brands that respond to this emerging demand, leapfrogging entrenched incumbents. The authors demonstrate how they have adapted this theory into a step-by-step cultural strategy model, which they successfully applied to start-ups (Fat Tire beer), consumer technologies (Clearblue pregnancy tests), under-funded challengers (Fuse Music Television), and social enterprises (Freelancers Union). Holt and Cameron conclude by explaining why top marketing companies fail at cultural innovation. Using careful organizational research, the authors demonstrate that companies are trapped in the brand bureaucracy, which systematically derails innovation. Cultural innovation requires a new organizational logic. In all of their cases, the authors find that the cultural innovators have rejected the brand bureaucracy. Written by one of the leading authorities on brands and marketing in the world today, Cultural Strategy transforms what has always been treated as the "intuitive" side of branding into a systematic strategic discipline.

Want to learn more information about Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Coaching Youth Soccer: The European Model Review

Coaching Youth Soccer: The European Model
Average Reviews:

(More customer reviews)
Are you looking to buy Coaching Youth Soccer: The European Model? Here is the right place to find the great deals. we can offer discounts of up to 90% on Coaching Youth Soccer: The European Model. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Coaching Youth Soccer: The European Model ReviewMr. McShane has produced a work that will, I think, have a profound effect on how the elite youth players in the United States are trained. He has done intensive research on how the most successful player development systems operate and has written a book designed to clearly define the essential elements of their training. If you have involvment with the development of potentionaly elite players, you should read this book.Coaching Youth Soccer: The European Model OverviewThe popularity of youth soccer in the United States has increased dramatically in recent years. The number of players and spectators has risen and soccer now rivals the more traditional American sports of baseball, basketball, and football. This work is a study of current youth soccer training methods at professional clubs in Europe-where soccer is an extremely competitive sport-and a guide to applying those methods to young people in the United States. The author draws much of his information from personal observation of the FC Barcelona, Newcastle United, Glasgow Celtic, Munich 1860, and Slavia Prague professional teams in Europe, and provides an overview of the state of youth soccer in the United States. Chapters cover such topics as facilities, equipment, organization, and environment, player evaluation, training timetables and components, coaching, and philosophies of youth soccer. Also included are approximately 100 diagrams of soccer training exercises for youth coaches.

Want to learn more information about Coaching Youth Soccer: The European Model?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...