111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers Review

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111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers ReviewWhat a stinker! I can't believe I actually paid for this book. The author takes really basic skills and presents them as if they are new discoveries.
Here are some examples
Tip #3 is: "MAKE A LIST OF ACTIVITIES YOU DO TO EARN A COMMISSION," and in the section he offers the following suggestions for working with sellers: obtain a preliminary title report, develop a targeted marketing plan, hold open houses, advertise the property, and negotiate on behalf of the seller. My thoughts: anybody smart enough to pass the test and obtain a license to sell real estate understands these basic principles.
Here are some of his other tips that demonstrate why this book is so aweful:
#16 Become a Realtor
#18 Learn to Use Technology to it's fullest
#19 Build Rapport With Your Clients
#38 Respond to Calls & E-mails Promptly (isn't this common sense?)
#53 Ask Clients for Referrals
#54 Build Your Business on Referrals(duh!!)
#66 Meet Your Clients Face-to-Face
#83 Contact Clients Regularly
#88 Wear a Name Badge or Carreer Apparel(whay not both?)
#98 Solve Clients' Problems
I admit, there is some decent advice in this book, but overall this book is't worth the value of the paper it's printed on. The auther and publisher should be ashamed of themselves. The real title of the book shoud be "10 Somewhat Interesting Tips and 101 Really Useless Tips."
111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers Overview

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Media Selling: Broadcast, Cable, Print, and Interactive Review

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Media Selling: Broadcast, Cable, Print, and Interactive ReviewMass Media has replaced the public square in the 21st Century. I teach production and design for media. For those who want to teach media literacy and an understanding of media and media systems in the United States this book offers valuable insight into our media's inner workings. Charles Warner spent decades in the trenches and board rooms of major media organizations. Without the knowledge of the inner workings of the systems for which they design, my students cannot produce meaningful and transformational design for the industry. As consumers of media and practitioners in the making of media, we need to understand the media selling world. Charles Warner's real world anecdotes are worth the price of the book. The Cable Television chapter by William Grimes is required reading for my Broadcast Design students. This book essential reading for anyone who wants to understand how the economics of media affects the democratic dialogue in the public sphere.Media Selling: Broadcast, Cable, Print, and Interactive OverviewFor the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this landmark text as Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition.
In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales. The text retains all of its original focus on the electronic media, while adding in-depth and expanded information on newspaper, magazine, Interactive, Yellow Pages, and outdoor/billboard.
Among the new chapters and features to this edition, readers will find a particularly relevant chapter on sales ethics, a chapter on emotional intelligence (discerning and then matching the emotional needs of a prospect), and up-to-date information on Interactive media selling. Praised by educators and sales training managers throughout the country, Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition advocates a solution selling approach that one reviewer called "the best synthesis of behavioral psychology, common sense, and professional salesmanship I've ever read."

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Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA Review

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Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA ReviewGary Hopkins provides a terrific inside view of the extra-ordinary growth of soccer in the US over the last two decades.He is able to chronicle the quantum changes that were wrought by the ascendancy of Steinbrecher, Rothenberg, Gulati and Garber to the helm of the sport in the United States.
While Hopkins played a significant role himself he does not dwell on his own contributions but instead examines how a unique mix of personalities, corporate interests and FIFA's desire for a greater presence of soccer in the US came together with immaculate timing for the development of the game. Using his strong personal relationships he also takes us behind the scenes revealing the enormous leaps of faith required for the US to host the 1994 World Cup, the Womens' World Cup in 1999, and to initiate and sustain MLS through its early struggles.
This is however no dry academic study of the economic forces and management strategies that influenced soccer's development. His book has sufficient focus on the personalities of the major players and has enough humor to make it an easy read.
While his view of the future of soccer in America may indeed be overly influenced by his European roots he knows whereof he speaks. And who knows, he may be right!Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA OverviewStar-Spangled Soccer charts America's 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever, good and bad, up and down, but ultimately positioned to become a major force in the rapidly changing American sports landscape. Drawn from a 20-year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers, Star Spangled Soccer is a must read for anyone wanting to understand the American soccer market, where it has come from, and why it is positioned for tremendous growth over the next 10 years.

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