Sports Broadcasting Review

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Sports Broadcasting ReviewBrad Schultz has done a commendable job on providing direction for people seeking a career in sports journalism. This book is thorough in covering the material. The opening chapters include background on the history of broadcasting itself, while later sections focus more on the theme of the book, sports broadcasting. It concludes with profiles of successful sports journalists who created the paradigm in place today, and the very last chapter takes a look at the future through the eyes of the commissioners of the professional sports leagues.
Schultz's writing style is easy to follow. In fact, he practices what he advocates, i.e., basic writing skills come from effective readers. You can tell from his work that he is well-read. He includes the international, national, and local career options in his discussion. Historically he lists what he considers to be milestones in the development of the profession in the United States. I highly recommend this book. It is well-researched and comprehensive.Sports Broadcasting OverviewA uniquely comprehensive text, Sports Broadcasting emphasizes the skills that students will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Broadcasting also offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, producing, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. Coverage of essential reporting, play-by-play and anchoring skills Unique insights into historical context and social implicationsTips on pursuing a career as a sports reporter/anchor in radio or television

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Beyond the Scoreboard: An Insider's Guide to the Business of Sport Review

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Beyond the Scoreboard: An Insider's Guide to the Business of Sport ReviewIf you suspected that sports are big, big business this book will confirm that. It gives a detailed picture of just about every business aspect of major sports including TV, ownership, corporate sponsorship, government involvement, stadium design and financing, and union/sports agents involvement. It even has a chapter of the sports video gaming industry and fantasy leagues that have flourished in the last decade. There are interviews with the commissioners of the principal sports: Roger Goodell (NFL), David Stern (NBA), Gary Bettman (NHL) and Brian France (NASCAR). In addition to its thorough descriptions of the mechanics of the sports business, the book has "case studies" interspersed throughout the chapters that give examples of the complex dealings of the sports business world.
One domain of the sports world, just to give one example, is the evolution of the design, construction and financing of sports stadiums (stadia?). There is an architectural sub-specialty of sports stadiums and arenas that has brought about many design innovations now commonly seen across the nation: single sport stadiums (no longer shared between football and baseball) luxury suites, club areas, strategies for seating placement, vendors and concessionaires, and more. It's no surprise that complicated financing schemes have emerged to fund these mega million structures, involving corporate resources and government/business partnerships.
There is hardly an aspect of the business of sports that isn't covered in great depth by the authors. Whatever one's favorite sport might be there is much to be learned about what makes it tick in this book.Beyond the Scoreboard: An Insider's Guide to the Business of Sport Overview
Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport.

In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report's "Beyond the $coreboard," and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers.

Beyond the Scoreboard tackles sport's hot-button topics head on. You'll see

• how sponsors measure return on investment with sport organizations;

• how pro teams negotiate with governments to make a stadium deal;

• the effect of the sport facility building boom on teams' bottom lines;

• how sport agents try to maximize the value of their in-demand clients; and

• the effect on teams and fans of revolutionary changes in modern ticket selling.

Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you'll learn how the experts make deals happen.

And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you'll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history.

There's nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.


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Sports Media, Second Edition: Reporting, Producing, and Planning Review

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Sports Media, Second Edition: Reporting, Producing, and Planning ReviewI am a Professor at Valparaiso University and will be adopting Sports Media as the new textbook for our Sports Journalism class. Many people think of a Sports Journalism class as an easy A or a blowoff class and this book helps dispel those notions right off the bat. Former textbooks we've used were almost cartoonish and went along with the aforementioned perceptions.
In Sports Media, Schultz makes it a point to educate without fluff. Absent from this book are long biographies about famous sports broadcasters that can be found on the Internet, and it it's place is dedication to the Internet itself as a sports medium.
The first chapters discuss Reporting and the difference in how to do it between Print and Broadcast as well as the Internet. Then the book goes into the Visualizaton of sports. Most anchors that start out in small markets will be shooting their own stories as well as editing them and the book discusses techniques and includes a CD-ROM.
Other important topics covered that other texts have not are the Ethics of reporting, the Economics and how to work with Media Relations.
The final chapter could be the most important as it discusses how to get a job. This is the goal for college students and the text provides excellent advice.
I recommend the book for Professors as well as anyone who wants a better knowledge in not just sports broadcasting, but all parts of sports media.Sports Media, Second Edition: Reporting, Producing, and Planning OverviewA uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry.With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.* Details the skills you'll need to get work* Valuable tips relevant to today's print-broadcast-Internet media environments * Explains practical, working approaches to behind-the-scenes jobs: producers, layout artists, and website managers

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