Media, Communication, Culture Review

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Media, Communication, Culture ReviewExplores fascinating, challenging and modern concepts and examples that academic and nonacademic readers can understand and appreciate. An inspiring way of thinking about the many connections among media, communication and culture. What makes this book so special is the original and provocative content and reader-friendly style. Lull guides the reader from basic concepts like ideology and the active media audience to sophisticated ideas like symbolic power, transculturation, and the superculture. This book sparks new ways of thinking globally about communication and culture and how media plays a role in both. Highly recommended.Media, Communication, Culture Overview

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Journalism in the Digital Age: Theory and practice for broadcast, print and online media Review

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Journalism in the Digital Age: Theory and practice for broadcast, print and online media ReviewThe author has the rare ability to convey his ideas in terse, lucid and precise language. They will define the future of journalism in the information age as a result of rapid advances in telecom technology.Journalism in the Digital Age: Theory and practice for broadcast, print and online media OverviewProvides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.Combines skills and theory for radio, TV, print and on-line media Shows how journalists can work with converged media Gives essential theory, ethics, law and management skills alongside the practical techniques: interviewing, writing, reporting and newsgathering

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Media Literacy Review

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Media Literacy ReviewThis is the assigned book for a class at University and in no way interests me aside from the requirement that I buy it. What does interest me is that the U-Bookstore is selling this same book for almost $80 and it's here for almost half price.
I considered getting the Kindle version, but with the actual book I can sell it to the bookstore and likely get a good chunk of my money back when the class is over. That's the problem with Kindle editions, you're paying close (sometimes even more) to what you would for a new dead tree book, but without the option to sell/trade/gift it when you're finished.
It was shipped quickly through Amazon Student shipping, and was the described/pictured edition.Media Literacy OverviewThis book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers

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