A Cognitive Psychology of Mass Communication Review

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A Cognitive Psychology of Mass Communication ReviewThis is one of the best texts on the effects, either real or imagined, of mass communication on its consumers. Texts on research can be hard to get through. However, Richard Jackson Harris takes years of scholarly writings from the classic "Bobo Doll Study" to the latest in mass communication research and provides the reader with one of the most objective, comprehensive, witty and easy-to-read texts this subject.
For any mass communication scholar or practitioner, this is an absolute must read. I have written several research papers throughout college and graduate school, and this book was an indespensible tool. If communication is your thing, get it now!A Cognitive Psychology of Mass Communication OverviewIn this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education. Thefifth and fully updated edition offers:highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies abalanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines.The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

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