The Extreme Searcher's Guide to Web Search Engines: A Handbook for the Serious Searcher Review

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The Extreme Searcher's Guide to Web Search Engines: A Handbook for the Serious Searcher ReviewThe availability of a lot of information on the Internet has made finding specific information a more difficult task to accomplish. Unless someone knows were to find something online they must make use of existing tools to find it. A number of elaborate search engine tools were created with this one goal in mind.
Randolph Hock has written The Extreme Searcher's Guide to Web Search Engines to provide us with helpful insight into how existing search engines can be put to use to help researchers find specific information online. A number of these search engines have been around for a while and have seen much use, but time, effort, and money can be saved by becoming more familiar with the major ones and using those that will get the job done!
This book covers the operation and use of major search engines such as Alta Vista, Excite, HotBot, Infoseek, Internet Sleuth, Lycos, Northern Light, WebCrawler, Yahoo, and others. Readers will find out that there are not only search engines that search the 'Net, but search engines that search multiple search engines themselves! Some of these are covered in the book as well!
Readers are introduced to each search engine covered in the book. Screen shots, entry fields, and information about special functions and use are provided. They will learn how each search engine operates and how they should be put to the best possible use. They are compared with one another and the author offers his own opinion of the strengths and weaknesses of each one. Readers are left to determine which search engines are best suited for their own particular needs. An accompanying Website provides updated information at their fingertips!
The book is ideally suited for professional researchers, students, businesses, and libraries. It can be read from cover-to-cover or opened up at any particular place as special needs arise. It is thoughtfully written and very readable. It will make finding information online a much easier and more enjoyable task!The Extreme Searcher's Guide to Web Search Engines: A Handbook for the Serious Searcher Overview

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The SAGE Handbook of Public Relations Review

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The SAGE Handbook of Public Relations ReviewThis revised edition is as helpful and relevant as the first, and incorporates the latest research findings in the field of public relations. The Motion and Leitch chapter is particularly helpful in clarifying some confusing points for my PhD!The SAGE Handbook of Public Relations OverviewReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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Statistical Methods For Communication Science Review

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Statistical Methods For Communication Science ReviewExcellent book for researchers in social sciences. Well written with good examples. Discussion of mathematical detail behind statistical analysis is minimal (I prefer this approach).
Discussion of statistical methodology is sophisticated so book may be more useful for those who already have taken a basic statistics course.
Statistical Methods For Communication Science OverviewStatistical Methods for Communication Science is the only methods volume that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *clear, conversational, and engaging tone; *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; *appendices with sample data sets and SPSS macros; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

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The Invisible Web: Uncovering Information Sources Search Engines Can't See Review

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The Invisible Web: Uncovering Information Sources Search Engines Can't See ReviewI retired five years ago after thirty years in a very large public library system, and recently found it necessary to return to the trenches for awhile, in a rather smaller system. In that half-decade, of course, the Internet changed drastically and, even though I'm constantly online and intimately familiar with the major search engines (and many of the minor ones), there was a large number of new reference information sources with which I was not at all familiar. So I went looking for professional tools to remedy my ignorance. This is the first book I've seen in the publisher's "CyberAge" series, and medthodologically, it's quite good. As others have noted, the static nature of print-on-paper means rapidly outdated material, but Sherman and Price show you how to attack the problem, so, even though I came across several (unfortunately) extinct databases, I was able to locate several new ones, too. This is a terrific instructional work for reference librarians, and the accompanying web site is near the top of my bookmarks at work.The Invisible Web: Uncovering Information Sources Search Engines Can't See OverviewEnormous expanses of the Internet are unreachable with standard web search engines. This book provides the key to finding these hidden resources by identifying how to uncover and use invisible web resources. Mapping the invisible Web, when and how to use it, assessing the validity of the information, and the future of Web searching are topics covered in detail. Only 16 percent of Net-based information can be located using a general search engine. The other 84 percent is what is referred to as the invisible Web-made up of information stored in databases. Unlike pages on the visible Web, information in databases is generally inaccessible to the software spiders and crawlers that compile search engine indexes. As Web technology improves, more and more information is being stored in databases that feed into dynamically generated Web pages. The tips provided in this resource will ensure that those databases are exposed and Net-based research will be conducted in the most thorough and effective manner.

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Explaining Research: How to Reach Key Audiences to Advance Your Work Review

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Explaining Research: How to Reach Key Audiences to Advance Your Work ReviewIn an era in which science and technology plays such an important role in our lives, we need to have scientists and engineers talk to us about their work. That's why I am so pleased to have found "Explaining Research" by Dennis Meredith. Even scientists who want to explain their work to the public may be at a loss on how to do that. "Explaining Research" shows the way in an engaging, informative format. Scientists learn how explain their work clearly to the public, target key audiences, and work with the news media. While Meredith discusses all the traditional ways of reaching the public, he also delves into new media like blogs and podcasts. As someone who works with scientists all the time, I will highly recommend this book to the researchers I meet. Scientists who read and follow Meredith's advice will feel more confident and able to communicate their research to a broad audience.Explaining Research: How to Reach Key Audiences to Advance Your WorkExplaining Research: How to Reach Key Audiences to Advance Your Work OverviewExplaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: Develop a "strategy of synergy" that makes research communication efficient and effective Give compelling talks Build a professional Web site Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars Write popular articles and books Persuade donors, administrators and other key funding decision-makers Produce news releases that attract media coverage Give clear media interviews Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

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A Cognitive Psychology of Mass Communication Review

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A Cognitive Psychology of Mass Communication ReviewThis is one of the best texts on the effects, either real or imagined, of mass communication on its consumers. Texts on research can be hard to get through. However, Richard Jackson Harris takes years of scholarly writings from the classic "Bobo Doll Study" to the latest in mass communication research and provides the reader with one of the most objective, comprehensive, witty and easy-to-read texts this subject.
For any mass communication scholar or practitioner, this is an absolute must read. I have written several research papers throughout college and graduate school, and this book was an indespensible tool. If communication is your thing, get it now!A Cognitive Psychology of Mass Communication OverviewIn this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education. Thefifth and fully updated edition offers:highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies abalanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines.The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

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Persuasion: Reception and Responsibility Review

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Persuasion: Reception and Responsibility ReviewI can not believe, based on how much I needed to spend on this book, that many of the definitions cited in the chapters are from wikipedia. Wikipedia! I can't name a single professor who would accept that on a paper, but somehow, that's perfectly acceptable in the textbook publishing world. And some of the sources aren't even cited at all! And don't get me started on the perspective bias that is in there. One incident of a man who murdered five people was insinuated to be due to a miscommunication/bad persuasion issue, but when I found information outside of the book on the incident, there was no such causation mentioned...and the author had the death count off.
Bottom-line is, although there is certainly useful information in here, but the book is constructed rather poorly, and based upon that alone, it's incredibly hard to trust the text. Certainly not worth the money spent.Persuasion: Reception and Responsibility OverviewIntended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

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Frommer's Ireland 2010 (Frommer's Complete Guides) Review

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Frommer's Ireland 2010 (Frommer's Complete Guides) Review
I bought three travel books to prepare for a trip to Ireland and found this Frommers guide truly valuable. Excellent map, very well organized, excellent details. I have now used it to book accomodations, special tickets to events and plan a driving tour.Frommer's Ireland 2010 (Frommer's Complete Guides) Overview
Some say the heart of Dublin beats in the neighborhood of Temple Bar. See chapter 6.


Foldout map, plus detailed maps throughout

Exact prices, directions, opening hours,and other practical information

Candid reviews of hotels and restaurants,plus sights, shopping, and nightlife

Itineraries, walking tours, and trip-planning ideas

Insider tips from local expert authors


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