Showing posts with label copyediting. Show all posts
Showing posts with label copyediting. Show all posts

The SAGE Handbook of Public Relations Review

The SAGE Handbook of Public Relations
Average Reviews:

(More customer reviews)
Are you looking to buy The SAGE Handbook of Public Relations? Here is the right place to find the great deals. we can offer discounts of up to 90% on The SAGE Handbook of Public Relations. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The SAGE Handbook of Public Relations ReviewThis revised edition is as helpful and relevant as the first, and incorporates the latest research findings in the field of public relations. The Motion and Leitch chapter is particularly helpful in clarifying some confusing points for my PhD!The SAGE Handbook of Public Relations OverviewReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Want to learn more information about The SAGE Handbook of Public Relations?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Statistical Methods For Communication Science Review

Statistical Methods For Communication Science
Average Reviews:

(More customer reviews)
Are you looking to buy Statistical Methods For Communication Science? Here is the right place to find the great deals. we can offer discounts of up to 90% on Statistical Methods For Communication Science. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Statistical Methods For Communication Science ReviewExcellent book for researchers in social sciences. Well written with good examples. Discussion of mathematical detail behind statistical analysis is minimal (I prefer this approach).
Discussion of statistical methodology is sophisticated so book may be more useful for those who already have taken a basic statistics course.
Statistical Methods For Communication Science OverviewStatistical Methods for Communication Science is the only methods volume that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *clear, conversational, and engaging tone; *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; *appendices with sample data sets and SPSS macros; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

Want to learn more information about Statistical Methods For Communication Science?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

A Cognitive Psychology of Mass Communication Review

A Cognitive Psychology of Mass Communication
Average Reviews:

(More customer reviews)
Are you looking to buy A Cognitive Psychology of Mass Communication? Here is the right place to find the great deals. we can offer discounts of up to 90% on A Cognitive Psychology of Mass Communication. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

A Cognitive Psychology of Mass Communication ReviewThis is one of the best texts on the effects, either real or imagined, of mass communication on its consumers. Texts on research can be hard to get through. However, Richard Jackson Harris takes years of scholarly writings from the classic "Bobo Doll Study" to the latest in mass communication research and provides the reader with one of the most objective, comprehensive, witty and easy-to-read texts this subject.
For any mass communication scholar or practitioner, this is an absolute must read. I have written several research papers throughout college and graduate school, and this book was an indespensible tool. If communication is your thing, get it now!A Cognitive Psychology of Mass Communication OverviewIn this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education. Thefifth and fully updated edition offers:highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies abalanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines.The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Want to learn more information about A Cognitive Psychology of Mass Communication?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Fowler's Modern English Usage Review

Fowler's Modern English Usage
Average Reviews:

(More customer reviews)
Are you looking to buy Fowler's Modern English Usage? Here is the right place to find the great deals. we can offer discounts of up to 90% on Fowler's Modern English Usage. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Fowler's Modern English Usage ReviewUnlike the second edition of this venerable classic, this, the third, is thoroughly revised and brought up to date by R. W. Burchfield whose distinguished credentials include having been the Chief Editor of the Oxford English dictionaries from 1971 to 1984 and an editor of the Cambridge History of the English Language. The problem is that in doing so he has greatly lessened the prescriptive intent of Mr. Fowler and offended many readers.
Let's begin with the Preface in which he has the temerity of damning H.W. Fowler himself with faint praise and something close to dismissal. Burchfield asks: "Why has this schoolmasterly, quixotic, idiosyncratic, and somewhat vulnerable book...retained its hold on the imagination of all but professional linguistic scholars for just on seventy years?" (p. ix) One gets the sense that Burchfield is going to straighten matters out forthwith. He adds, "Fowler's name remains on the title-page, even though his book has been largely rewritten..." In the next sentence he refers to Fowler's book as a "masterpiece," but adds that "it is a fossil all the same" while intimating that its scholarly scope did not extend beyond "the southern counties of England in the first quarter of the twentieth century." (p. xi)
From there we go to the entries themselves and find on page one that the suffix "-a" is now
being printed more and more to present the sound that replaces "of" in rapid (esp. demotic) speech, as in "kinda" (=kind of), loadsa, sorta.
The problem with this is there is no acknowledgment that such usage, especially in written English, is substandard. Even in the entry on "demotic English," Burchfield merely notes that such formulations as "gotta," "shoulda," etc. are becoming more common.
Or consider his entry for "didn't ought" which includes this designation:
A remarkable combination of the marginal modal "ought" and the periphrastic negative auxiliary "didn't."
Huh? Burchfield reveals here that he has lost the thread of Fowler's intent. Instead of writing for a general educated public that would like some guidance in matters of usage, he is instead addressing scholars, linguists and others whose interest in such matters is professional and not practical. He goes on to allow that "didn't ought" is "[a]lmost certainly of dialectal origin" (I give that a "duh, dude") that "has made its way into novels of the 19c and 20c and into informal speech as a typical construction used by rustic or sparsely educated speakers."
Such is his way of "labeling," and it isn't very effective. True, he avoids outright condemnation, but forces the reader to closely examine his prose in order to realize, after some perusal, that if it is "a typical construction" of "rustic or sparsely educated speakers," it is probably substandard and ought to be avoided. Much of the book suffers from such circumlocutious expression and is entirely inimical to the spirit of Fowler who believed in concise, straightforward English.
Okay let's look at that favorite of English usage mavens around the world: "infer" versus "imply." Well, I think I'd have to be a lawyer to be certain that Burchfield got it right (although I don't doubt that he did) since I had to wade through several hundred words of qualification and extraneous example ("imply" used correctly; "infer" used correctly; "infer" illogically used for "imply"...) so that the most important distinction to be made between the words is lost, not to mention that by the time I had finished I felt like I needed to reread the passages and take notes.
What Burchfield is at pains to do is walk a fine line between being what Bryan A. Garner (who wrote the very fine Garner's Modern American Usage (2003) which I highly recommend) calls "describers" and "prescribers." As a compiler and editor of dictionaries, Burchfield leans toward the descriptive mode. He records usage and tries not to pronounce from on high what is or isn't right. The problem with this approach is that in a usage book the entire point is to make distinctions between what is acceptable and what is not, between what is effective and what is not. Burchfield's reluctance to be more prescriptive defeats the intent of a usage dictionary. Note that I am NOT suggesting that Burchfield doesn't know what he is talking about or that he lacks in any way the authority to write a usage dictionary. On the contrary.
Note also that Burchfield (who also wrote The New Zealand Oxford Pocket Dictionary) has not confined himself to BrE but has incorporated AmE and examples of usage from all around the world into Fowler's once more restrictive volume. This is actually to the good in my opinion, but certainly suggests that this book ought to be called something other than "Fowler's..." For this perhaps we can blame the Oxford University Press itself which clearly wanted to take advantage of Fowler's name and reputation. This book might be better appreciated if we were not forced to compare Burchfield with Fowler, which is somewhat like comparing Neil Simon to Ben Jonson.
Bottom line: a little stuffy, a little long-winded, somewhat pretentious, but for the careful reader, as authoritative a book on English usage as one could want.Fowler's Modern English Usage Overview

Want to learn more information about Fowler's Modern English Usage?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Persuasion: Reception and Responsibility Review

Persuasion: Reception and Responsibility
Average Reviews:

(More customer reviews)
Are you looking to buy Persuasion: Reception and Responsibility? Here is the right place to find the great deals. we can offer discounts of up to 90% on Persuasion: Reception and Responsibility. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Persuasion: Reception and Responsibility ReviewI can not believe, based on how much I needed to spend on this book, that many of the definitions cited in the chapters are from wikipedia. Wikipedia! I can't name a single professor who would accept that on a paper, but somehow, that's perfectly acceptable in the textbook publishing world. And some of the sources aren't even cited at all! And don't get me started on the perspective bias that is in there. One incident of a man who murdered five people was insinuated to be due to a miscommunication/bad persuasion issue, but when I found information outside of the book on the incident, there was no such causation mentioned...and the author had the death count off.
Bottom-line is, although there is certainly useful information in here, but the book is constructed rather poorly, and based upon that alone, it's incredibly hard to trust the text. Certainly not worth the money spent.Persuasion: Reception and Responsibility OverviewIntended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

Want to learn more information about Persuasion: Reception and Responsibility?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...