The SAGE Handbook of Public Relations Review

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The SAGE Handbook of Public Relations ReviewThis revised edition is as helpful and relevant as the first, and incorporates the latest research findings in the field of public relations. The Motion and Leitch chapter is particularly helpful in clarifying some confusing points for my PhD!The SAGE Handbook of Public Relations OverviewReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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Statistical Methods For Communication Science Review

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Statistical Methods For Communication Science ReviewExcellent book for researchers in social sciences. Well written with good examples. Discussion of mathematical detail behind statistical analysis is minimal (I prefer this approach).
Discussion of statistical methodology is sophisticated so book may be more useful for those who already have taken a basic statistics course.
Statistical Methods For Communication Science OverviewStatistical Methods for Communication Science is the only methods volume that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *clear, conversational, and engaging tone; *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; *appendices with sample data sets and SPSS macros; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

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A Cognitive Psychology of Mass Communication Review

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A Cognitive Psychology of Mass Communication ReviewThis is one of the best texts on the effects, either real or imagined, of mass communication on its consumers. Texts on research can be hard to get through. However, Richard Jackson Harris takes years of scholarly writings from the classic "Bobo Doll Study" to the latest in mass communication research and provides the reader with one of the most objective, comprehensive, witty and easy-to-read texts this subject.
For any mass communication scholar or practitioner, this is an absolute must read. I have written several research papers throughout college and graduate school, and this book was an indespensible tool. If communication is your thing, get it now!A Cognitive Psychology of Mass Communication OverviewIn this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education. Thefifth and fully updated edition offers:highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies abalanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines.The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

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Persuasion: Reception and Responsibility Review

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Persuasion: Reception and Responsibility ReviewI can not believe, based on how much I needed to spend on this book, that many of the definitions cited in the chapters are from wikipedia. Wikipedia! I can't name a single professor who would accept that on a paper, but somehow, that's perfectly acceptable in the textbook publishing world. And some of the sources aren't even cited at all! And don't get me started on the perspective bias that is in there. One incident of a man who murdered five people was insinuated to be due to a miscommunication/bad persuasion issue, but when I found information outside of the book on the incident, there was no such causation mentioned...and the author had the death count off.
Bottom-line is, although there is certainly useful information in here, but the book is constructed rather poorly, and based upon that alone, it's incredibly hard to trust the text. Certainly not worth the money spent.Persuasion: Reception and Responsibility OverviewIntended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

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