The SAGE Handbook of Public Relations Review

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The SAGE Handbook of Public Relations ReviewThis revised edition is as helpful and relevant as the first, and incorporates the latest research findings in the field of public relations. The Motion and Leitch chapter is particularly helpful in clarifying some confusing points for my PhD!The SAGE Handbook of Public Relations OverviewReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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Statistical Methods For Communication Science Review

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Statistical Methods For Communication Science ReviewExcellent book for researchers in social sciences. Well written with good examples. Discussion of mathematical detail behind statistical analysis is minimal (I prefer this approach).
Discussion of statistical methodology is sophisticated so book may be more useful for those who already have taken a basic statistics course.
Statistical Methods For Communication Science OverviewStatistical Methods for Communication Science is the only methods volume that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *clear, conversational, and engaging tone; *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; *appendices with sample data sets and SPSS macros; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

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